Movin’ on Up with Zach Twedell

Intern Interviews—Hillary Bergman

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Meet Zach Twedell —Bayard’s newest digital strategist, as well as my boss.   With his intern experience not so far back in the rearview mirror, Zach ultimately represents (hopefully) the next step for all of us interns here at Bayard.  I sat down with him today to learn about his intriguing past, present, and promising future.

 What’s it like being one of the youngest Bayard employees?

Am I? I don’t really think about it too much to be honest.  It’s kind of cool though.

 Well, what about being the newest? (Zach just graduated from Loyola University Maryland!)

There are a lot of good people to learn from; it’s nice to be around people with so much experience that can provide me with knowledge that I need to know.

Why advertising?

I was always interested in it. When I went to college I had an art minor—studio art, drawing, and painting. I was interested in the creative side of things.  Also, I like the idea of being able to influence people – in a positive manner.

What skills or talents or personal qualities do you believe are required for someone in your position?

You have to be very organized; you have to have good communication skills, and attention to detail.
*Note: everyone I have interviewed has said this—and I have learned firsthand how true all of those things are.

What do you like most about what you do?

I like working with the people that I work with.  Most of my job is working with people to make sure things get done, so it wouldn’t be enjoyable if I didn’t like the people that I work with.

What is a typical day like at work?

Well, when I started I was working with a lot of people in Denver, so the mornings were quiet, because of the time difference, until I took up more responsibility in trucking.  With trucking, I do insertion orders, changing landing pages –we go through a lot of changes with trucking.  Sometimes we need new landing pages, so I’m talking with the web developers to make sure it gets done.

How do you see your division changing within the next ten years?

Well digital is going to keep getting stronger and stronger, especially mobile.  Now the statistic is that 30% of people view ads on mobile devices, and I think it’s supposed to double by next year—but don’t quote me on that.

Do you have any advice for someone trying to break into the industry?

I think an internship is essential both for you and for your employer.  It’s something you have to know that you want to do.  You have to have a passion for it. And don’t give up – I must’ve sent 6 million applications in for jobs and didn’t even get a reply from 99% of them.

What are some of the interesting projects you have contributed to at Bayard?

Mainly I’ve worked with trucking, a lot of people don’t think it’s the most glamorous thing in the world.  It definitely keeps you on your toes because there’s such a huge turnover rate, we’re always working to recruit people—it’s like a revolving door. 

Now for the important questions…

Do people always ask about your accent? 

All of the time.  It was worse in college.  My accent used to be a lot thicker too.  I’ve learned to talk so that people understand me.

Where do people think you’re from?

They think I’m from Australia, Ireland; everywhere but where I am from.

What’s the funniest thing an American has asked you about being British?

I actually had a girl ask me if there were flies in England.  People ask about holidays, they ask if we celebrate thanksgiving – why would we celebrate you leaving our country?

What are Favorite TV shows?

I used to like Two and A Half Men when Charlie Sheen was in it, Rules of Engagement—but mostly sports.

Hobbies?

Soccer, golf…food (insert smile here)

Dream job?

Bayard!! (note: this was not a sarcastic response)…or be a professional soccer player.

What do you miss most about home?

Well friends and family, but that would be a boring answer. Fish and chips – Newcastle (England) is famous for them.

Some fun cultural math:
What Americans call chips = the British call crisps
What the British call chips = Americans call French fries
What Americans call lunch = English call dinner
What Americans call dinner = the English call tea