Which Sites are Right?: Finding a Social Media Mix for your Company

In an increasingly digital and social media driven world, you can’t afford to be behind the times. When you start looking into what social media might be right for your company, though, it can all seem a bit confusing. To clear that up, I’ve included 5 of the most commonly used social media sites, with reasons why they rock…and why they sometimes don’t.

1. Facebook

Facebook is useful for many reasons, but the biggest may be the real conversations with your customers or clients. It’s easy to have back and forth interaction, which is both a pro and a con. It’s a pro because that means you are able to hear actual opinions that could be vital to the company. Unfortunately, though, if the level of interaction falls, the page will cease to exist in the eyes of your consumers. If your posts aren’t being commented on or “liked,” they quickly fall into the news feed abyss. So if you want a Facebook page for your business, make sure someone has the job of posting regularly, and encouraging interaction on posts.

2. Twitter

In the spirit of Twitter, I’ll keep this short and sweet.
- Connect w/ customers
- Work on ur brand
- Free #advertising
- Up to date news
- Promote loyalty to ur company

- Must update often
- Shallow interactions

(Phew! Only 137 characters – right under the limit!)

3. Google+

You’d be hard pressed to find a tech company more well-known than Google. It’s still the number one search platform by far, and recent changes to their algorithm have made it so Google+ profiles and pages will now be shown as normal search results. This is great news for companies with a Google+ page who are looking for a boost on Google search results. The important thing is to post useful information and posts on your page that are relevant to your market industry, as well as your customers. Engage with others so they add you to their circles. The whole point of your Google+ is to build up a large network, not only for the interaction with potential customers, but also to make it more likely that your content will appear in search results.

4. Blogging

If you’re dedicated to it, blogs can be educational; not just for readers, but for you too. Blogging on a regular basis forces you to stay up to date with every new technology in your industry. You also have to learn how to explain things in a way that every consumer can understand. On the plus side, this leads you to a better understanding of what you’re explaining as well. This can come in handy when you have to field questions from clients about your blog posts. Many of these questions may come because the people visiting your blog aren’t familiar with your company, but rather found your blog through a search engine. Search engine traffic is vital for the success of your blog – and of course it’s always  interesting to see what search terms led to your post!

5. Pinterest

In December alone, Pinterest registered more than 7 million unique visitors, and the numbers keep steadily climbing. Along with this, Pinterest drives more traffic to company websites and blogs than YouTube, Google+, and LinkedIn combined! Pinterest works well for companies that are visually based; the whole appeal of the site is pretty pictures with links back to where you can find the product. In fact, posting products with links back to a store website has proven hugely lucrative for some companies such as Instagram, Ideeli, and Tiffany & Co. Ideeli.com has actually seen a 446% increase in web traffic due to Pinterest, and sales due to those visits have increased by five times! Of course, not all companies have a particularly “pretty” product or service to sell, and they may want to look elsewhere for their social media needs.


The most important thing to remember is that not all social media sites will work for all companies. In fact, before you start doing any social media, you should first decide what you want to accomplish. Only at that point can you analyze different social media sites to decide which one (or several) could work best for your company. It’s a work in process though; and don’t get frustrated if you aren’t an instant social media success. Some sites take a lot of hard work before they pay off, and building a fan base is certainly a long-term endeavor.

Still confused about social media and how to use it? Keep watching here for more posts on how to utilize social media to promote your company, your products, and your brand!