By: Sandy Schest
May 14, 2013
How to Stay Up to Date in an Industry That Changes Daily
When I first started at Bayard over a year ago, I was hired as a member of the digital team. I had a hand in every account that had any sort of digital aspect, managed online ad campaigns and assisted in developing social media pages, landing pages and microsites. Being just a year out of college, I constantly struggled with a routine to stay up to date on all of the digital changes and trends in the industry. After a while, I developed a little system so that I could stay knowledgeable on the products and industry I represented.
- Read Up
I spend an hour or two everyday reading relevant blogs and forums. To be considered an expert in my industry, I need to stay up to date on what’s going on. The digital world changes on a daily basis and to keep up with the changing trends, I need to invest a good part of my time into researching the changing industry. I have a set list of sites I visit every day, not including the random articles I come across from numerous sources.
- Stay Connected
When I was in college, I checked my Facebook account multiple times a day. Now that I have a career, I find myself checking LinkedIn multiple times a day. Not only do I check out my connections, I browse different companies and influencers. There are influential CEOs and business people that post articles to LinkedIn on a daily basis and the content they add is fascinating. When I find myself reading more than one article written by the same person, I follow them on LinkedIn as well as Twitter. If I really like the article, I will tweet about it and tag them in my post. Because I am in the advertising industry, I have a lot of agency related companies and people that I follow, as well as numerous groups on LinkedIn that I belong to. Because of this, I have multiple sources that I can visit for trending information.
- Get Social
In my opinion, Twitter is the most effective way to communicate via social media. Overall, Facebook may be more popular, but there is so much other information weighing a viewer down. On Twitter, you search your feed, click on relevant or interesting links and then read the article. You can go on Facebook with the intention of checking recent posts and messages only to end up on your friend’s- cousin’s- college roommate’s- brother’s profile 2 hours later having never checked those messages. Twitter does a great job of sticking to its intended purpose- an effective communication platform. While anyone can become distracted from one article to the next, I think Twitter does a good job of keeping people interested enough to stick to the feed for long periods of time.
I joined this industry, not just for the distinction of working at an agency, but also because I wanted to work in a constantly changing environment. Learning something new every day, whether it is about my clients or the industry, keeps my position exciting and new. After all, they say if you find something you love, you will never work a day in your life.