Carey Erwin – Graphic Designer


Intern Interview – by Rachael Bloch

Carey went to St. Louis for college and moved to Denver when she graduated. Even though she grew up in Dallas, she absolutely loves Denver. In St. Louis she majored in Fine Arts for 3 years before switching to Graphic Design. Initially she wanted to go into Architecture, but changed her mind when she started in Graphic Design.  Soccer is one of her biggest hobbies, and is the reason she went to school in St. Louis. Not only does she play soccer, but she likes to play volleyball and snowmobile as well. Can you see why she wants to stay in Denver? Hardrock, electronica, and trance are her favorite types of music and going to concerts is another big hobby of hers. She has been  watching a lot of Nip/Tuck lately, and loves 24. It’s apparently a very intense show. A fun fact about Carey is that she has a dent in her leg from snowmobiling. Well, I guess it’s more of an interesting fact, because I doubt that was fun. The most exciting thing is that Carey is engaged and getting married in August! They are getting married in a meadow somewhere in Colorado. That sounds incredibly romantic to me! Carey is fairly new to our office, yet she fits in with our creative team perfectly. We are so excited to have her in our office.

Meet Debbie O’Connor: Bayard’s Client Service Manager

Intern Interviews: Hillary Bergman

I was lucky enough to have Debbie O’Connor-Fink, Bayard’s Client Service Manager for the past 7 years, share with me her time, advice, and expertise last week in an informational interview.

“Nothing surprises me,” she said, and it’s true—she’s a life-long resident of the Bronx, and a career-long member of the advertising industry.  O’Connor-Fink knows the ins and outs of New York advertising life like the back of her hand.

bsbfsbfbShe specifically is the account executive for our trucking clients, including Swift Transportation, Barr-Nunn, Express-1, and PGT Trucking.  When she started, she was in charge of only one small trucking company, and now is in charge of many of our clients. “Before I came here, I worked for another agency.  I handled a small trucking account at my old agency, so Louis (Naviasky, COO of Bayard) approached me and asked if I could handle one. Then Bill (Davidson, President of Logistics Division) and I went out to see them and that was my first account.  And then came another one, and then another one,” she said.

The trucking industry is no exception to the digital age, and the importance of advertising for both mobile and desktop sites.  O’Connor-Fink mentioned that she has been “doing this over 30 years… We had typewriters when I started!”  When asked about the changes she has seen in the industry, and the ones that are to come, she replied, ”Oh, I can see it changing now.  Going to the online/digital.  My workload and my clients are doing less print and more online.  The transportation magazines come out once a month, and they’re out for the month and its good branding for the company, but these people want instant results.  So you put up a campaign on LinkedIn or Indeed, and their phones are ringing.”

Even with the exponential amount of experience O’Connor-Fink already has, she always is eager to learn. She told me, “If I see something doing something new, I was always like “What is that?” When I first got here, I was able to do my own ads—I knew how to use the art program at my old company because it was PC compatible.  (Since at Bayard we have Macs) I used to sit in the art department on a Friday afternoon with someone who used to be here and he used to teach me InDesign.”

This was part of her advice to me—learn everything you can.  She adds, “Learn whatever’s available, take advantage.  Even today, Zach told me they’re going to design an Extranet for making changes and I told him I want to learn how to use it once it’s up.  It’s really important to keep up with the technology and anything new that comes out.  In this business, I’ve seen people who haven’t kept up with it and they are no longer here.”

When I asked what skills or talents or personal qualities she believes are required for someone in such a cutthroat industry, she listed “excellent communication skills, you have to be very personable…and a new skill that I am learning is you must be very proficient in Excel!”

And if you haven’t realized this already—Bayard is a great place to work.  O’Connor-Fink repeats what many of the other execs have told me as well,” I really like my fellow employees-that’s big.  I like the day-to-day interactions with the clients.  It’s always something different—there’s always something different going on every day, its not mundane, its not boring.  You never know what you’re walking into in the morning.  It’s very interesting.”

Movin’ on Up with Zach Twedell

Intern Interviews—Hillary Bergman


Meet Zach Twedell —Bayard’s newest digital strategist, as well as my boss.   With his intern experience not so far back in the rearview mirror, Zach ultimately represents (hopefully) the next step for all of us interns here at Bayard.  I sat down with him today to learn about his intriguing past, present, and promising future.

 What’s it like being one of the youngest Bayard employees?

Am I? I don’t really think about it too much to be honest.  It’s kind of cool though.

 Well, what about being the newest? (Zach just graduated from Loyola University Maryland!)

There are a lot of good people to learn from; it’s nice to be around people with so much experience that can provide me with knowledge that I need to know.

Why advertising?

I was always interested in it. When I went to college I had an art minor—studio art, drawing, and painting. I was interested in the creative side of things.  Also, I like the idea of being able to influence people – in a positive manner.

What skills or talents or personal qualities do you believe are required for someone in your position?

You have to be very organized; you have to have good communication skills, and attention to detail.
*Note: everyone I have interviewed has said this—and I have learned firsthand how true all of those things are.

What do you like most about what you do?

I like working with the people that I work with.  Most of my job is working with people to make sure things get done, so it wouldn’t be enjoyable if I didn’t like the people that I work with.

What is a typical day like at work?

Well, when I started I was working with a lot of people in Denver, so the mornings were quiet, because of the time difference, until I took up more responsibility in trucking.  With trucking, I do insertion orders, changing landing pages –we go through a lot of changes with trucking.  Sometimes we need new landing pages, so I’m talking with the web developers to make sure it gets done.

How do you see your division changing within the next ten years?

Well digital is going to keep getting stronger and stronger, especially mobile.  Now the statistic is that 30% of people view ads on mobile devices, and I think it’s supposed to double by next year—but don’t quote me on that.

Do you have any advice for someone trying to break into the industry?

I think an internship is essential both for you and for your employer.  It’s something you have to know that you want to do.  You have to have a passion for it. And don’t give up – I must’ve sent 6 million applications in for jobs and didn’t even get a reply from 99% of them.

What are some of the interesting projects you have contributed to at Bayard?

Mainly I’ve worked with trucking, a lot of people don’t think it’s the most glamorous thing in the world.  It definitely keeps you on your toes because there’s such a huge turnover rate, we’re always working to recruit people—it’s like a revolving door. 

Now for the important questions…

Do people always ask about your accent? 

All of the time.  It was worse in college.  My accent used to be a lot thicker too.  I’ve learned to talk so that people understand me.

Where do people think you’re from?

They think I’m from Australia, Ireland; everywhere but where I am from.

What’s the funniest thing an American has asked you about being British?

I actually had a girl ask me if there were flies in England.  People ask about holidays, they ask if we celebrate thanksgiving – why would we celebrate you leaving our country?

What are Favorite TV shows?

I used to like Two and A Half Men when Charlie Sheen was in it, Rules of Engagement—but mostly sports.


Soccer, golf…food (insert smile here)

Dream job?

Bayard!! (note: this was not a sarcastic response)…or be a professional soccer player.

What do you miss most about home?

Well friends and family, but that would be a boring answer. Fish and chips – Newcastle (England) is famous for them.

Some fun cultural math:
What Americans call chips = the British call crisps
What the British call chips = Americans call French fries
What Americans call lunch = English call dinner
What Americans call dinner = the English call tea


Advertising Life in New York City (at least, what I have picked up on after 3 weeks of it)

By Hillary Bergman

Living in the city, we are all fish in the sea of advertisements.  You cannot escape them. You cannot walk down a single block in this city without seeing one: on a bus, a taxi, on a garbage can, or a billboard.  It’s not even just New York; we’re just a microcosm of the world today, tomorrow, and forever.  Ads fight for your attention, and every one is wittier or more ridiculous than the next.  What isn’t jumping out at you is what goes on the other side, the creation side.  Let me tell you about what it’s like being one of those people, and working in a place where it is our job to make you listen to us.

As one of the many interns that enter the industry each summer, I am not yet invulnerable to all advertisements.  I still walk around the office doe-eyed trying to sneak a peek into what everyone else is working on, trying to take it all in.  Regardless of what client we are currently working on, each and every ad requires loads of creativity and work, trying to make sure the ad will not only make the client happy, but also be effective.  Greg Parker, our VP of Client Services, said that “attention to detail, an organizational approach…and good communication” are essential to success in the business, and are things I witness at Bayard daily. There are rounds and rounds of meetings with copy writers and art departments that an ad has to go through before a mock-up of a campaign is even presented to the client—all of which is unbeknownst to John Doe while surfing through Google or walking down the street.

Times SquareThe competition for consumers’ attention increases as the amount of digital platforms does.  No longer are these the times of print-only advertisements.  The many screens that a person uses are all now hubs for advertisements.  Companies now need to expand their capabilities and cater to all of these screens, and each type of person that uses them. The task of making a campaign that flows easily across these platforms (website, print, mobile device, social media, etc.) is not an easy one, yet it is required to keep up with competition today.

With any company, you need to find your target demographic and aim for them in a way that the consumers will be most receptive.  Many of our trucking customers target their potential clients through different job websites or Google, on both computer and mobile devices.  We need to cater to all of these devices seamlessly, in order to reach their potential clients in the most efficient manner—more than 55% of adult cell owners use the internet on their mobile phones (The Pew Research Center Internet & American Life Project). A perfect example of this is the campaign we created for the Swift Transportation Company (check it out on your mobile device, or tablet or on your computer at

The standards that advertisers are held to increase dramatically whilst in the city.  Times Square more easily represents the direction that advertisements are heading in: larger than life.  This could be physically, in the deliverance, or in the copy itself.  Everyone knows our society is becoming more risqué; some of the things that are socially acceptable today wouldn’t have been appropriate even 10 years ago.  People are pulling out all of the stops to be innovative.  Maybe things are just as controversial as they were in the past, but with the Internet, we are now all able to join in on the conversation.

The future of advertising, according to Harvard Business Review, is advertisements as content—not advertisements interrupting content.  Dana Rousmaniere writes, “Marketing will be personalized, customized, and adapted to what (we) have expressed as (our) wishes or opt-ins…Customers will be forming relationships with brands that are built on trust” ( Does this mean there will no longer be pop ups, or advertisement blimps stopping us in our tracks? Only time will tell.

Deborah Correa, our copywriter, gave me advice that applies to the entire industry today: “Figure out how to be creative with not creative stuff.”  She’s right.  It’s potentially multi-million dollar advice.

Kyle Leigh – Senior Digital Strategist

Intern Interviews: Rachel Bloch

 Q. Tell me about your career path. How did you get to where you are today?

A. When I was finishing up my graduate programs I got a job at a small real estate brokerage company. I did all of their marketing and social media. Working on websites and brokerage websites. In a way, I was there to fill holes. I got a job with a small economic analysis firm when I graduated, doing all of their advertising and business development as well as social media. They were government funded, and in 2011 the threat of losing funding meant that we lost all of our projects.

8:30 am on a Friday I met Eric [Holwell], struck up a conversation about skiing, and he offered me the job. Two years later here I am.

30889_580941531553_791202_nQ. What was your position when you first started at Bayard?

A. Digital Accounts Specialist, started off just doing Facebook and Google campaigns, and worked my way up.

Q. What did you do before you entered this occupation?

A. I did a lot of freelance work in graduate school, because I knew how to do a little bit of web development and design. I did some Google campaigns, and I always kind of wanted to work for an advertising agency.

Q. Where did you go to school before you started working at Bayard?

A. University of Denver for undergrad and grad school. I majored in International Business in undergrad, and received my International MBA with a focus in global political economy.

Q. What does your position entail?

A. I would say I’m the problem solver. I fill holes. I oversee all of our SEM social media campaigns, as well as some of our lighter web development projects. I also have 2 clients of my own, that I own and manage. One is, and the other is a client that does franchise lead generation.

Q. What particular skills or talents are most essential to be effective in your job?

A. Figuring things out. Being able to use Google. Seriously. Sometimes you can find the answer to your all of your problems on Google. Critical thinking is incredibly important.

Q. What do you wish you knew before you started in your career?

A. Spreadsheets, spreadsheets, spreadsheets, and client relations.

On to the fun questions!

Q. What is your favorite TV show?

A. Top Gear

Q. What are your hobbies outside of Bayard?

A. Skiing, and my puppy dog Ziggy

Q. Favorite Quote?

A. “Double, double toil and trouble, fire burn and cauldron bubble”. Shakespeare’s Macbeth is my all time favorite.

Q. What do you like most about Bayard?

A. The freedom. I can jump on any project, take any initiative, and make anything awesome.

One of Bayard’s Newest and Noteworthy: Deborah Correa

Intern Interview – Hillary Bergman

As a University of Michigan Literature and Language student, I am constantly being challenged, yet captivated as a Digital Strategist Intern at Bayard.  It seemed that this was what the advertising world was all about, and that I would just have to get up to speed on-the-job if I wanted to continue in this field without switching my major.  That was, well, until I met Deborah Correa, Bayard’s copywriter.

She only arrived this past December, but has been critical to us ever since. Her previous experiences include per-project based freelance film writing, and working in the creative department of Disney.  Having been a documentary filmmaker and fashion blogger, combined with her having a degree in filmmaking and writing, has translated to bringing unmatched creativity to our campaigns. debbie

The majority of our interview consisted of me scrambling to write down every word she said, because the advice she was sharing about being a copywriter was truly smart and achievable.  Correa stressed the importance of having good ideas, and following that with good execution.  Similarly, she said that understanding that different clients expect different things is important, and you have to be able to work with all of them.  Obviously, writing skills are critical, too.  Other tidbits that I learned from her include the necessity of knowing language and grammatical skills better than anyone else.  “People notice good writing,” she said, “Most people write the way they speak, which isn’t grammatically correct, and you have to be able to tell people when they’re wrong and then be able to show that; you really just have to know more than they do.”

When asked how the copywriting division is changing with the times, Correa replied, “Social Media is changing, and what works in those fields.  It is most important to know your audience.”  Bayard writes banner ads, website ads, mobile ads and more, and the same copy format doesn’t necessarily work for each of those different platforms.  “It’s about figuring out how to be creative with non-creative stuff…it’s important to work with the currency of ideas,” Correa noted.

In my efforts to compile a list of what everyone here believes is differentiating about Bayard, Correa told me that, “Bayard is in a niche market, specifically recruitment marketing; it’s the bread and butter of the company.  We have big clients like LG but what we do is really try and get in the head of the jobseeker.” Furthermore, that would include jobseekers in whatever realm they are looking to pursue.  This makes Correa’s job especially important, because she has to create new copy for all of our clients, many in different markets.

I asked her to share with me the process of getting copy from conception to customers, and she laid it out: “First, there’s a kickoff meeting with the client and the creative director, then research, brainstorming…a lot of trial and error.  Sometimes you just have to stop and take a step back from the idea and it could come to you over the weekend or something. For something like the Expedia career site, there is a lot of strategic thinking that takes a lot of time.  With a lot of these ads, we have to help redesign and rebuild these company’s ads and sometimes their brand strategy.”  I then paused and questioned, “but with a method like this, would you say copywriting is creative, or mechanical?”

She responded matter-of-factly, “Firstly, and most importantly, it is creative.  The beginning is creative and then the execution is mechanical.  I’d say it’s more creative than mechanical.”

A lot of her advice opened up my eyes to what is actually required of working in the advertising industry, versus everything we see on Mad Men.  Correa stressed, “The hardest thing is that some of the clients don’t know how to tell their own story in a compelling way, which is why they don’t always know what they want.” Insert the trial-and-error period, and the root of our services.

Correa’s final words are now essential to me in my pursuit writing, as an English student, and as an aspiring advertiser.  She simply told me to write; to write a blog about something you are interested in, something you can showcase.  She told me to work for mastery of writing, and to make sure it can stand on it’s own.  For example, if you have a fashion blog, yet are trying to be an editor—regardless of topic—make sure that your writing skills shine through.


Spotlight on Gregory Parker, VP of Client Services

Intern Interview – Hillary Bergman

Hey everyone!!  I am Hillary, the newest Digital intern at Bayard Advertising Agency.  Throughout my summer here, I will be interviewing some of the people who have made Bayard what it is today. This morning, I met with Greg Parker, VP of Client Services here.  Currently in his 11th year at the firm (starting out at Sherman Advertising, our real estate branch), he was able to give me a ton of insight into the industry, as well as its benefits and how to make it.  Read on for a compelling yet quick glimpse into the lives of one of Bayard’s most accomplished executives.

Greg Parker working hard at the New York office.

Greg Parker working hard at the New York office.

Q: What skills or talents and personal qualities do you believe are required for someone in such a competitive industry?

A: Definitely attention to detail, an organizational approach in a timely manner and obviously, getting the assignment done properly and correctly.  You need to have the ability to speak with a client, understand what they want and be able to communicate that to the art department.

Q: What do you like most about what you do?

A:  The process. Starting out with an assignment or project, figuring out the needs of the client, and completing the list of tasks and carrying it out.  And also the people I work with.

Q: Tell me about a typical day in the life of, well, you.

A:  Every day is literally different.  I come in on Monday with an empty calendar, and somehow by Wednesday I have gone to a ton of meetings and the calendar is filled. When I come in in the morning, I review the list of the day, and deal with issues that have come up overnight since I left for work.  I prepare for meetings; I have a lot of meetings and conference calls usually in the afternoons.

Q: Do you do anything outside of your position for the company?

A:  Well, I deal mainly with trucking, but there’s LG Solar that I work on which is cool because it’s a consumer product.

Q: What does a typical career path look like for someone in the advertising industry?

A: Starting out somewhere in account services, like as an assistant account executive or an account executive.  If you can show them that you can carry out an assignment, even if it’s small, through media, art, and back to the client, and through all of the different levels of responsibility and show that you really own your assignment you definitely can move up.

 Q: What past experiences were key to your success at Bayard?

A:  You know, I said this in my interview actually, but being a waiter through high school and college.  Being able to manage 10 tables at a time, understanding that people will be impatient and rude, remembering their orders…working with the customers is like working with the clients.   Being able to keep a straight face, and the organizational skills I learned there definitely translate over to this.

Q: How do you see your division in the advertising industry changing within the next 10 years?

A:  I started in 2004 here, and I was doing 90% print ads, hardly any digital.   But now I’d say its 90-10 online versus print, and it’s going more so in that direction.  We used to have to cast a wide net with an advertising campaign, reaching maybe 30,000 people and the ad was not necessarily relevant to all of them, but now with being able to track cookies on the Internet and things like that, we can narrow our online advertisements to target a more compartmentalized group of people.

Q: What are the current trends in the industry?

A:  As far as degrees, a lot of people are coming in with marketing or communications or advertising degrees.  There are more online or digital ads.  Knowing how to use Google Analytics and such… it’s helpful to have that knowledge.

Q:  What do you think differentiates Bayard from its competitors?

A: The people.  The people on creative services, the digital team and the account team, and all of their expertise and care.  The leaders of those teams are smart, and can provide customers with the expertise that really puts us ahead.

Q: What are some of the more satisfying aspects of working at Bayard? 

A: It’s definitely nice to work at a bigger agency, with a small field.  I like that it’s family owned, and some of the people here have worked here 10, 20 years.  It’s very relaxed if you need to go to the doctor or an extra day off, as long as the work gets done.

Q: Do you have any advice for someone hoping to enter, or who has just started working in the advertising industry?

A: Get your foot in the door, and impress somebody.  Starting as an assistant account executive, you should really sink into your subject matter and own each assignment given.  Some people don’t carry out an assignment through the end, but you should really bring a project from the first step all the way through completion, and ask questions all along the way.

Q: What are some of the more interesting projects you have worked on at Bayard?

A:  LG Solar, and some of the trucking clients I work on; it’s a really fascinating industry, and one that I really didn’t know anything about beforehand, with its market place and media specificity.  Anything you can think of from a pen to a shoe has been on a truck. Also some of the real estate clients, after doing the marketing and advertising for a building and now it’s a part of the Skyline, it’s pretty cool.

Q: What were your pre-conceived notions about the advertising industry?  If so, were they met?

A: I actually didn’t have any, probably because Mad Men wasn’t out yet.  I knew I wanted to work for a small company so I could learn a lot and I wanted to be involved with something that included both business and creative.

Q:  What are some of the stereotypes you hear about the advertising industry?

A:  Well Mad Men is the barometer for it now, coming up with an idea and bring it into a meeting with the clients, but they don’t know the rounds after rounds of an advertisement, and all of the meetings and the long hours, and that is what really is our job.  No one is Don Draper.

How to Obtain a True “Work-Life” Balance

By: Sandy Schest

May 20, 2013

How to Obtain a True “Work-Life” Balance

Do you work to live or live to work?  Is it possible to achieve an equal work-life balance?   I thought so until I watched Dan Thurmon’s presentation at TED.  There were a couple main take-a-ways that I think can really help to improve your “work-life balance.”

It’s unrealistic to think that you can obtain a 50/50 work-life balance.  I stopped believing long ago that I was a champion multi-tasker.  I’ve learned that if I focus on the item at hand with my complete, undivided attention, I can accomplish a lot more…and make my work more efficient.  Having said that, I’ve also learned how to switch between numerous tasks at a moment’s notice and give those tasks my complete attention.  I’ve found this system, along with some organization, to really help in my professional and personal lives.  To do this, you need to focus your energy and become engaged in the “art of balance”.  You have to balance the aspects of your life according to what’s important to you.  If all aspects take top priority, then you probably need to re-prioritize.  According to Thurmon, there are 5 Spheres of Success (in no particular order) that you should focus on balancing….and I happen to agree!

  1. Work
  2. Relationships
  3. Health
  4. Spirituality
  5. Personal Interests

These “spheres” are always interacting together, creating an infinite pattern that helps you connect.  By learning to give a little here and there, you are able to grow, serve others (your clients, bosses, family), love and learn.  If you evaluate your focus and vision and concentrate on what you want, you allow yourself to move outside of your comfort zone to achieve these visions.  You need to learn to harness the power of your purpose and leverage it in your favor.  Launch into uncertainty with energy and drive, lean forward into changes and take them head on.  Overall, you will feel more organized and balanced.

Be unbalanced on purpose.  Being unbalanced is okay if that’s what you set out to do.  The goal is to be unbalanced on purpose, not in response to what’s going on in your life.  By beating yourself up on this “idea of balance,” you restrict your own opportunities.  Balance is all about the patterns in your life.  Transcend your current patterns if you want to grow; you have to be somewhat “off balance” if order to learn.  If you can keep grip on each pattern, you will learn how to thrive in an unbalanced environment and it will prove to be an effective method.

I challenge you to let go of the pursuit of a work-life balance.  Focus on each “Sphere of Success” with your full, undivided attention.  I encourage you to view the presentation first-hand.  It will definitely change your thoughts on the work-life balance

Off Balance on Purpose

How to Stay Up to Date in an Industry That Changes Daily

By: Sandy Schest

May 14, 2013

How to Stay Up to Date in an Industry That Changes Daily

When I first started at Bayard over a year ago, I was hired as a member of the digital team.  I had a hand in every account that had any sort of digital aspect, managed online ad campaigns and assisted in developing social media pages, landing pages and microsites.  Being just a year out of college, I constantly struggled with a routine to stay up to date on all of the digital changes and trends in the industry.  After a while, I developed a little system so that I could stay knowledgeable on the products and industry I represented.

  • Read Up

I spend an hour or two everyday reading relevant blogs and forums.  To be considered an expert in my industry, I need to stay up to date on what’s going on.  The digital world changes on a daily basis and to keep up with the changing trends, I need to invest a good part of my time into researching the changing industry.  I have a set list of sites I visit every day, not including the random articles I come across from numerous sources.

  • Stay Connected

When I was in college, I checked my Facebook account multiple times a day. Now that I have a career, I find myself checking LinkedIn multiple times a day.  Not only do I check out my connections, I browse different companies and influencers.  There are influential CEOs and business people that post articles to LinkedIn on a daily basis and the content they add is fascinating.  When I find myself reading more than one article written by the same person, I follow them on LinkedIn as well as Twitter.  If I really like the article, I will tweet about it and tag them in my post.    Because I am in the advertising industry, I have a lot of agency related companies and people that I follow, as well as numerous groups on LinkedIn that I belong to.  Because of this, I have multiple sources that I can visit for trending information.

  • Get Social

In my opinion, Twitter is the most effective way to communicate via social media.  Overall, Facebook may be more popular, but there is so much other information weighing a viewer down.  On Twitter, you search your feed, click on relevant or interesting links and then read the article.  You can go on Facebook with the intention of checking recent posts and messages only to end up on your friend’s- cousin’s- college roommate’s- brother’s profile 2 hours later having never checked those messages.  Twitter does a great job of sticking to its intended purpose- an effective communication platform.  While anyone can become distracted from one article to the next, I think Twitter does a good job of keeping people interested enough to stick to the feed for long periods of time.

I joined this industry, not just for the distinction of working at an agency, but also because I wanted to work in a constantly changing environment.  Learning something new every day, whether it is about my clients or the industry, keeps my position exciting and new.  After all, they say if you find something you love, you will never work a day in your life.