Kyle Leigh – Senior Digital Strategist

Intern Interviews: Rachel Bloch

 Q. Tell me about your career path. How did you get to where you are today?

A. When I was finishing up my graduate programs I got a job at a small real estate brokerage company. I did all of their marketing and social media. Working on websites and brokerage websites. In a way, I was there to fill holes. I got a job with a small economic analysis firm when I graduated, doing all of their advertising and business development as well as social media. They were government funded, and in 2011 the threat of losing funding meant that we lost all of our projects.

8:30 am on a Friday I met Eric [Holwell], struck up a conversation about skiing, and he offered me the job. Two years later here I am.

30889_580941531553_791202_nQ. What was your position when you first started at Bayard?

A. Digital Accounts Specialist, started off just doing Facebook and Google campaigns, and worked my way up.

Q. What did you do before you entered this occupation?

A. I did a lot of freelance work in graduate school, because I knew how to do a little bit of web development and design. I did some Google campaigns, and I always kind of wanted to work for an advertising agency.

Q. Where did you go to school before you started working at Bayard?

A. University of Denver for undergrad and grad school. I majored in International Business in undergrad, and received my International MBA with a focus in global political economy.

Q. What does your position entail?

A. I would say I’m the problem solver. I fill holes. I oversee all of our SEM social media campaigns, as well as some of our lighter web development projects. I also have 2 clients of my own, that I own and manage. One is Healthcallings.com, and the other is a client that does franchise lead generation.

Q. What particular skills or talents are most essential to be effective in your job?

A. Figuring things out. Being able to use Google. Seriously. Sometimes you can find the answer to your all of your problems on Google. Critical thinking is incredibly important.

Q. What do you wish you knew before you started in your career?

A. Spreadsheets, spreadsheets, spreadsheets, and client relations.

On to the fun questions!

Q. What is your favorite TV show?

A. Top Gear

Q. What are your hobbies outside of Bayard?

A. Skiing, and my puppy dog Ziggy

Q. Favorite Quote?

A. “Double, double toil and trouble, fire burn and cauldron bubble”. Shakespeare’s Macbeth is my all time favorite.

Q. What do you like most about Bayard?

A. The freedom. I can jump on any project, take any initiative, and make anything awesome.