Bayard’s Services and Products

Bayard Advertising works hard to provide our customers with every tool they need to make their recruitment efforts both simple and successful. With that being said, below is a list of the majority of services and products we offer.

Don’t see something you need on the list? Contact us. In all likelihood, we do offer it, or if we don’t, we’d be happy to work with you to figure out a solution.

Digital Offerings/Media Buys

Online digital media can be confusing, and we aim to keep it as simple as possible for you. We offer Google, Facebook, and LinkedIn PPC ads, job board postings, eBlasts, and mobile marketing to capture the attention of qualified prospective employees to your company. And we can’t forget the most important part: monitoring the results of your digital ads. This enables us to tweak them if we need to so you can get the results you are paying for.

Major Websites/Microsites/Mobile Sites

In our world, the website for a company is too often the face that it is judged by. That’s why we’re dedicated to providing you with a website you can be proud of. From creating a brand, to simply working on the brand you want to promote, with the services we offer it’s difficult to go wrong. We can start a website for your company if you don’t currently have one, or simply go for a complete overhaul of one that currently exists. From creative to copy, put your website in our hands, and see it bloom.

Talent Communities

Recruitment advertising is what we’re best at. So let us use all the tools at our disposal to find highly qualified and motivated candidates for your company. We utilize the results from Avature Talent Customer Relationship Management Software and custom social media pages to attract, organize, and engage critical talent for you, when you need it most. Along with virtual career fairs and interactive videos with their own YouTube channel, we aim to reduce hiring times and make recruiting as simple as possible for you.

Traditional Offerings/Media Buys

Maybe digital media isn’t exactly what you need for your company. Luckily, we offer a whole range of more traditional media offerings, from direct mail to print ads to open house events. These can help you broaden your search for new employees in a tangible way, and open your search to markets that couldn’t be reached with digital media. When you work with Bayard Advertising, you also have access to Worklight, a division of Bayard that provides human capital solutions such as resume screening, telephone interviews, and targeted candidate delivery. In this way, we help you maximize your recruitment efforts, while reducing the money you spend doing it.

Audio/Video Production

If a picture is worth a thousand words, a video must be worth 10,000. That’s why we offer customized YouTube videos and cinema spots. These can take your recruitment campaign to a whole other level, adding a more personal face to your company, as well as adding the dimension of video. Is video not your thing? No need to worry, we also produce radio advertisements. Our audio and video offerings are the highest possible quality, and have proven hugely effective in the past.