Monthly Archives: July 2014

What Elephant?

Elephant_with_head_in_the_sand

I think I’ve read about 50 write-ups in the past few weeks about the growing necessity of having a mobile friendly career site (by the way, most aren’t).

They all came to the same basic conclusion…

If you aren’t implementing a mobile friendly solution to your career site right now, then you risk never hiring another qualified applicant again!!!

I’m kidding… kind of.

Hey, just because nearly half of the current online job postings are searched using a mobile device doesn’t mean you’re losing all the quality candidates.

I mean, only 40% of mobile applicants will actually abandon a mobile un-friendly application process… the rest will probably plod right through.

So what that 90% of job seekers plan on using their mobile device to search for a job in the next 12 months…  I’m sure that won’t affect your ability to capture quality applicants, right?

Well if you haven’t already, it’s time you acknowledge the elephant in the room and start making plans to bring your career site up to speed.

Don’t know where to start? Bayard can help.
Survey says…

Indeed’s June 2014 job search data shows “…nearly 50% of all job seekers are looking for and applying to jobs through a mobile device.”

According to CareerBuilder tracking “… as many as 40 percent of mobile candidates abandon their application efforts when they are notified they are about to encounter a non-mobile friendly apply process.”

A Glassdoor survey recently revealed “… 9 in 10 (89%) job seekers report they’re likely to use a mobile device during their job search in the next 12 months.”

 

The 4 basic pillars of a comprehensive talent acquisition strategy…

4PillarsFish where the fish are…
These days there is no shortage of places to drop a line, but just because there’s water doesn’t mean there’s fish…

Where you found candidates yesterday might not be where you find them today and tomorrow will probably be somewhere new. Having a guide to help you navigate on-line and off-line media services can put you ahead of your competitors and ensure your reeling in the best candidates.

Have a good pick up line…
Are you the mushroom in the bar shouting, “Hey look at me, I’m a fungi…” or the boardroom suit smirking, “I’m not actually this tall, I’m sitting on my wallet”? Personally, I’m a “Do you believe in love at first sight, or should I walk by again?” kind of guy…

Seriously though, what statement is your company’s brand and creative strategy making to prospective candidates?

Unless jumping through hoops is a job requirement, don’t make me do it…
OK, at this point your strategy is working as planned… you identified where your candidate pool is searching and you’ve given them a compelling reason to investigate you further…

Don’t blow it by serving them up a user experience akin to a root canal! Unfortunately that is exactly the type of experience a candidate gets on most corporate career sites.

The good news is you don’t have to go out and break the budget on a new Applicant Tracking System (not that it would help, most ATSs deliver a horrible user experience not to mention they are rarely mobile apply friendly but that is for another blog.)

There is no excuse to be held hostage anymore; there are some really cost effective solutions that will work around the limitations of your ATS that when deployed will give your candidates a much better UX regardless of whether they are on a desktop or their mobile phones.

Lies, damned lies, and statistics…
This is the fun part where your CFO asks, “What did all this get us?” and you pull out your spreadsheets and sticky notes full of numbers that you hope will give an acceptable answer.

Fortunately the technology is available that can deliver us out of the “candidate self select” era of crappy analytics to a place where we can get some real insight in to how well our recruitment strategy is working. With recruitment/marketing dollars as scarce as ever, can we afford not to?

So now what? Well if you are a Talent Acquisition Professional that can do all this on your own, Congratulations! You should march into your boss’ office and demand a raise! (Seriously, you’re not getting paid enough…)

If you think your recruitment strategies could use some help in a few of these areas you should give Bayard Advertising a look! bayardad.com

Bayard is a comprehensive digital media and brand strategy agency. Our focus is to help you activate your most powerful assets — your purpose, your stories and your people.