With almost 2.3 billion people using the Internet around the world, no one can deny the necessity of online advertising anymore.
Print ads are useful in their own right, but in order to capture all markets, and specifically the younger generation, you need to have online advertising in your mix as well. With that being said, online advertising has many advantages. We’ve detailed 10 of them below:
1. More Information
With print advertisements, there is generally a limit on the words you can have. In online ads, if you can’t fit all the information you want to include on the ad itself, you can always include a link to a website that explains whatever it is you’re trying to market in more detail. This is also useful for people who are interested in your ads, because in the past, they would’ve had to search for more information on your products or services. With online advertising, more information is just a click away.
2. Target a Specific Audience
If you’ve ever used Facebook ads, you know how helpful this is. You can choose to market your ads to people living in a certain area or of a certain age range. Facebook also allows you to market to people who have certain terms listed in their profiles, from their interests and activities, to job, education, or even groups they belong to. This can be incredibly useful, as Facebook gives you an estimate of the reach your ad would have when marketed to your specific audience.
With offline advertising, you can never be sure who sees your ads, or uses your services because of them. On the Internet, it’s astonishingly easy to track who sees and responds to your advertisements.
4. Wider Reach
If you aren’t interested in a specific audience, but rather want your ads to reach as far as they can, online advertising is certainly your friend. With a few clicks, you can have ads reaching across the globe. A less selective audience may help you achieve better results with your online advertising campaign.
As opposed to offline advertising, which could take days or even weeks to be designed, approved, and posted, online ads are very quick to post. You could have an ad up within an hour, if that’s what you want.
6. Easy Maintenance
It’s very simple to maintain online ads. You can take them down and put up new ads, or simply tweak them a bit. Either way, they are infinitely more malleable than more traditional ads.
With some types of online ads, you don’t have to pay unless people actually click on your ads. So if your campaign is not hugely successful, you don’t have to pay much. This price flexibility means you can have a much wider range for your online ad campaigns.
8. Better ROI
This is fairly self-explanatory, but since online advertising is primarily performance-based, so your ROI is essentially bound to be better than it would have been had you done offline advertising.
One thing that has made online advertising so successful is because it allows customers and advertisers to directly communicate. This creates communication between the two parties that could never have occurred before. Being in such close contact with your customers allows you to hear comments, praise, and criticism, which is not only valuable for the information you glean from it, but also because your customers will be content that their feedback is being heard.
10. Better Image for Your Company
Ads generate publicity. And we all know that any publicity is good publicity. Online advertising will not only cause your company name to be better known, but can also generate a better face for you. If you’re trying to rebrand your company, online advertising can go a long way towards getting that brand out into the public consciousness.