Monthly Archives: January 2012

Some of Shane’s Designs

We’ve got a great Senior Graphic Designer here at Bayard called Shane. When he’s not too busy playing around on the computer (I’ll admit it, I have no idea what he does, but it looks complicated) he loves to:

  • teach tricks to his sea monkeys
  • bowl (on a semi professional level!)
  • harass his coworkers

Fun fact: He won a talent contest in third grade for his spiffy break dancing skills. Why doesn’t he ever break those out at the office?

Regardless of what he does in his spare time, Shane is an awesome graphic designer, and we’ve decided to showcase some of his pieces that we especially love.

Why You Need a Recruitment Advertising Agency

There are plenty of misconceptions about recruitment advertising agencies.

The first is that all recruitment advertising employees are supermodels. Now, don’t get me wrong, we are all exceptionally good looking, but don’t judge us for our pretty faces! There are plenty of brains here too.

Just kidding, but seriously, many people wonder what it is we even do. They wonder what recruitment advertising is, how it differs from regular old advertising, and why on earth they should hire us to advertise for them when their company rocks so much. I mean, who wouldn’t want to work for them?!

Well those questions are simple enough to answer. Traditionally, recruitment agencies were just used to place ad copy in newspapers, with none of the special graphics or plethora of colors we now use. The offices themselves were probably not nearly as fun either, though of course in those days you did receive cocaine when you had a toothache, so you never know.

Cocaine: it's not just for over-privileged college students anymore!

Modern recruitment advertising agencies have broadened their horizons from the more traditional offerings, moving on to include such services as:

  • Market, media, and competitor research
  • Web site development, hosting, and maintenance
  • Resume database and applicant tracking systems

With all these tricks up their sleeves, it’s clear to see the benefits that working with such marketing partners could offer your company. Basically, we do the dirty work to help you attract high-quality candidates to your company and lower your cost-per-hire.

No matter how great your company is, if you don’t have the advertisements to match the image you’re trying to send out, it’ll be difficult to attract the caliber of candidates you want.

So if you’re thinking of getting some fresh employees in the building, think about hiring a recruitment advertising agency. Bayard’s always around, and we could be just what you need!

Sources:
Wikipedia
The Hiring and Firing Question and Answer Book

SOPA and PIPA

In light of the recent controversy surrounding the two newest anti-piracy bills, The Stop Online Piracy Act (SOPA) and The Protect IP Act (PIPA), you may be wondering what exactly the deal is. We’re here to help.

What are the bills?

“SOPA [is] a U.S. House bill to fight online trafficking in copyrighted intellectual property and counterfeit goods.”

“PIPA is a proposed law with the stated goal of giving the US government and copyright holders additional tools to curb access to ‘rogue websites dedicated to infringing or counterfeit goods’, especially those registered outside the U.S.”

Why do content providers support them?

Well, in laymen’s terms, the bills are attempting to curb online piracy, which threatens companies that provide trademarked content.

It seems hard to disagree with the fact that online piracy is bad. It creates declining profits for artists whose music sales are their livelihood. It threatens jobs and revenue in the movie industry. The Motion Picture Association of America argues that the bills protect the intellectual-property market and revenue, and additional action is needed to greater enforce the current copyright laws.

Why do Internet companies disagree with them?

Internet companies maintain that the bills stifle the creative, content-sharing nature of the Web. Under the rules that SOPA and PIPA would impose, the amount of internet start-ups would likely decrease, as people would be scared of committing an infraction and facing hefty legal costs, not to mention the complete close-down of their website. Many are wary of the fact that entire communities on the Internet could be taken down with no advance warning, simply due to the actions of one errant user.

On Thursday, Jan. 18th, there were an estimated 7,000 sites that held either a complete blackout or a message opposing the bills to protest. Wikipedia was one of the Internet giants that chose to hold a blackout, rendering its site useless as it posted a message that read:

What’s happening now?

In response to the protests, several co-sponsors of the bill withdrew their sponsorships, while others actually announced their opposition. Senator John Cornyn, a Texas Republican, wrote on his Facebook page:

“Better to get this done right rather than fast and wrong. Stealing content is theft, plain and simple, but concerns about unintended damage to the Internet and innovation in the tech sector require a more thoughtful balance, which will take more time.”

It was announced earlier today that Congress will postpone action on the two bills. Senate Majority Leader Harry Reid was intending to call a vote for PIPA on Jan. 24th, but in light of the recent protests, it’s unclear when that will occur. Representative Lamar Smith of Congress announced that consideration of SOPA (which was supposed to resume in February) is on hold indefinitely.

Sources:
PC World
Wikipedia
CBS News
CNET News

The one…the only…the Bayard Advertising Blog!

Hello blogosphere!

Welcome to the brand new and exciting Bayard Advertising blog. From here you’ll be able to see links to things we find interesting, hear our opinions, and of course hear the latest news about everything Bayard – from cool product and service updates to interviews with some of our employees (we’re in advertising….of course we’re wildly interesting!)

So make sure to bookmark this blog, link to us on Facebook, send a note to your countless hordes of Twitter followers, and let’s get out the news about Bayard’s new blog. And, as always, feel free to contact us with any suggestions on what you want to see in the future.

Cheers!

Bayard Denver Office